I Spent 100+ Hours Studying Tim Denning’s Writing. Here Are the 3 Secrets That Make His Newsletters Irresistible
Steal them to make your newsletters irresistible
Writing a newsletter isn’t all bed of roses.
Like now, I wanted to binge-read Tim Denning’s content. But I knew I had to write this blog post. And honestly, I don’t know how I found the willpower to switch off Tim to write this blog post.
And that’s the thing with his writing. It’s irresistible.
I’ve read his writing for so long and found the 3 secrets that make his newsletters irresistible.
Steal them to make your newsletters irresistible:
He uses counterintuitive thoughts
Tim wrote on X today, “I don’t trust people who don’t fail.”
And it got my brain thinking, “How can you say that? Don’t you want to trust those with more successes than failures?”
But that’s the thing with him. He posts counterintuitive thoughts.
Even his newsletters are full of counterintuitive thoughts. And that’s the idea. To get his reader’s mind thinking. To reshape their mindset. And to spark debate.
If your newsletter has cookie-cutter cliches, you might as well throw it in the garbage. No one wants to listen to more cliches.
A simple way you can do this in your newsletter:
- Give advice that goes against the trend
For example,
Working out loses weight. No, it doesn’t. Eating fewer calories does.
Fit into the cookie-cutter world and you’re replaceable.
How he ends a point
How you begin and end your newsletters counts no matter what you say. And how you start and end a sentence matters even more.
I’ve read hundreds of Tim’s writing and there’s one pattern I’ve noticed. He ends his supporting points with a bang.
It’s what makes his writing flow as smooth as new peanut butter.
And I’ve even started to incorporate this technique into my writing.
Something I do is this:
- I start most sentences with conjunctions like ‘But’ or ‘And.’
- I write directly in my newsletter so the words flow better.
- And I end each point with a big idea.
Writing is all about taking your reader from point A to B as smoothly as possible.
He doesn’t sound like AI
If you read Tim’s work, you’ll immediately know it isn’t some AI garbage. He has a distinct writing style.
And a big reason is he doesn’t hide his feelings.
He says the quiet part out loud. And if that hurts your feelings, you can cry about it.
The idea is to write with so much emotion that you don’t sound like all those ‘wannabe writers’ who use AI to write their newsletters.
Heck, even a few grammar mistakes are okay as long as you get the message through.
Authentic writing from the soul is the type of writing I prefer by far.
Final Thought
Writing is yours for the taking.
It’s up to you to voice your thoughts and go against the norm.
Normalize being different.
What was your favourite secret? Tell me in the comments.
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