I Spent $51,500 on Business Coaches (Here’s The Only 6 Solopreneur Rules You’ll Ever Need)
Stay the hell away from one-path gurus
I’ve been running an online business for 10 years.
In the last few years, I’ve spent more than $51,500 on business coaches. Most of their advice is terrible. I wasted thousands of dollars so now you don’t have to.
Here are my only 6 rules for solopreneurs.
Sell painkillers, not vitamins
Nice-to-haves don’t sell well.
If you want to make money as a solopreneur, you need to ethically turn what you do into a pain killer.
Vitamin = I’ll help you be healthier when you’re ready.
Painkiller = I’ll help you lose 20 pounds in 30 days, so you can attract the love of your life.
No pain, no gain (for you or the customer).
Be specific with how you help people
Vague offers don’t convert.
Every Tom, D*ck, and Harry promises “better habits,” “better life,” or “better at love.” 20 years ago this worked. But now we’ve seen so many irresistible offers that deliver zero results, we don’t trust vague anymore.
