IKEA Ad HEMNES Cabinet Advertising Analysis
IKEA Ad Analysis
IKEA is the world’s biggest furniture retailer, as well as possibly its most successful owned brand. When it comes to advertising and catching the attention of the public, IKEA ad is pretty cleaver. Recently, they released an attractive HEMNES ad campaign of their compartment shoe cabinet.
At first glance, the aim or message behind this IKEA HEMNES ad is to demonstrate the versatility of space and the ample amount the user would get if they bought the HEMNES cabinet. The ads feature different styles of shoes, all stacked within each other.
IKEA Ad Strategy
The stacked shoes with the slogan “need space?” and “4 compartment shoe cabinet white” is the most beautiful part of this advertisement campaign. While this advertisement is simple, its message tells a fantastic picture of their product. You will notice a black shoe stacked into a pink color sandal with a white color cabinet when you look at the picture. This ad shows a place to organize and store all your shows, making life a little easier.
Usually, it has been noticed when brands advertise the compartment shoe cabinets; they bore you with the full specifications. It isn’t easy for those companies to stand out from the crowd when the message is so familiar with such products…
