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IndieFounders need better marketing
I’ve always had tremendous respect for indie founders and makers. The hustle, vision, and grit required to build something from the ground up is no small feat. And while each maker’s journey is unique, many face similar challenges when it comes to validating their idea, getting early traction, and scaling sustainably.
After years working in marketing and seeing both fledgling and established brands up close, I felt I had knowledge and insights to pay forward. I’ve started doing teardowns — in-depth analyses and suggestions for indie products. My goal? To provide value and support to founders in those critical early stages.
How I decided on an early productised service
It’s important to “drink your own champagne”, “eat your own dog food” etc.
Meaning- I’m not going to charge on and assume that indie founders and <$100k ARR founders are out there wanting feedback.
So I went hunting to validate.
Alongside reading countless posts in Indiehackers, Reddit, Hackernoon and Linkedin, I noticed a theme.
