Is Netflix Reshaping The Film Industry?
Our movie watching practice is changing.
Digitalization, which is one of the primary consequences of technological advancement, has caused dramatic changes in entertainment and hence in the film industry as in many sectors. As a result of this, the distribution and broadcasting model that Netflix brought to the industry transformed into a great accomplishment story in a relatively brief time.
Netflix’s business model is based on a model that users can access the entire content library of the platform for a certain monthly fee. Furthermore, Netflix broadcasts its movies on the online platform, without -or limited- a theatrical release. The system, which is very unconventional from the traditional understanding of this Hollywood studio system, has brought great advances in many ways for the viewers, the filmmakers, and the studios. In this sense, we can comfortably say that streaming services like Netflix are shaping the film industry in terms of how we reach movies, what content we consume, and how movies are produced.
With the spread of digital streaming services over the past 10 years, our practices on how we reach the movies have changed drastically. While the interest in Netflix and other video-on-demand platforms from the movie viewers increased, the ratio of those who buy movie tickets started…
