ILLUMINATION
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ILLUMINATION

Is SEO Destroying Creativity?

In the Digital Era where Content is King, is Creativity just another pawn?

The Company of Captain Pieter Dircksz Hasselaer and Lieutenant Jan Gerritsz Hooft, Amsterdam. Date: c. 1595–1605. Institution: Rijksmuseum. Provider: Rijksmuseum. Providing Country: Netherlands. Public Domain / Unsplash

As the SEO hunt for gold is constantly rising, it looks like creating good content is the main factor of the ranking system in digital media, but it is simply not enough.

Now, brands and writers are adapting their content, in formats that suit the…

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