ILLUMINATION
Published in

ILLUMINATION

Is That It?

How a brand-led world leaves me often hankering for originality and creativity

No, no, no! Not another Snoop Dogg’s Just Eat ad! Photo by Anh Nguyen on Unsplash

Many years ago I sent off an angry e-mail to the then newly-revamped The Guardian (they’d just downsized from broadsheet to Berliner format). My gripe? I couldn’t get to the features in the Weekend supplement without having to trudge through page after page of useless ads.

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