I’ve Read My Last Free Article for the Month

Could big media profit from paying its readers?

Adam Prescott
ILLUMINATION
Published in
3 min readFeb 17, 2021

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Photo by Roman Kraft on Unsplash

You know the moment I’m talking about. The one where you read that irresistibly juicy headline and have no choice but to click. But when you do, you get the message.

You have no free articles left this month.

Great. Well, I guess my world will have to stay right-side-up for now.

I get it, though. News providers like the New York Times and Washington Post deserve to get paid for their product, and the paywall solves that. To what end, though?

Some people will avoid those sources. I’m one of them. I’m very choosy about which headlines I click because I know I’ve only got so many clicks. I ask myself, Do I really want to spend a free article on this topic?

And yea, I could subscribe. It’s just a couple of bucks, right? I don’t want all those subscriptions, though. I only care about a few articles from each of these sites per month, and other outlets cover the stories themselves.

The relationship between news providers and readers is symbiotic. These sites cannot exist without revenue, and readers are revenue, whether directly through subscription fees or indirectly through advertising. Given the interdependency, why can’t we find an honest, mutually-beneficial solution?

I believe one already exists in the form of a cryptocurrency: the Basic Attention Token (BAT).

Meet Brave

Brave is a browser that focuses on privacy. It has nice features like built-in ad blockers and protection against tracking and data collection. Given that ad prevention is one of its key selling points, it feels somewhat ironic that another feature it offers is Brave Rewards, which lets you opt to receive more ads.

Two things are really cool about Brave Rewards. First, it’s entirely optional. If you don’t want extra ads, no problem — don’t enable ’em. But, if you do turn them on, you get a cut of the ad revenue.

This makes a lot of sense, doesn’t it? Companies buy ads so consumers will see them. Consumers don’t really have an incentive to view ads, though, and will do their best to ignore, block, or avoid them.

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