Jeff Bezos’ Simple Decision-Making Framework Will Give You Clarity, Conviction, and Courage
Stop overthinking and start accelerating through life
Imagine for a moment that you are the founder of Amazon — the most giant company selling stuff online (their market cap is $1.598 Trillion at the time of writing).
Oh, and you also shoot rockets into space and own dozens of billion-dollar brands like Whole Foods, Washington Post, etc…
To make all of this work — what is one thing you’d have to do exceptionally well?
Answer: decision-making.
In fact, Jeff Bezos is known for being aggressively fast to make decisions — and he instills the same value into the culture of his various businesses.
His philosophy is that speed leads to more experiments, more experiments leads to innovation, which leads to more differentiated and successful products.
But even if speed is typically a priority, he doesn’t just rush through every decision. As we shall soon find out, not all decisions should be made quickly.
Instead, Jeff relies on a deceptively simple framework to make decisions. It’s simplicity is what makes it genius.
