CINEMA — MYTHS AND MEANING🎥
Let’s Holiday Early This Year
How About Christmas in July?
We could all use something to celebrate right now, right? While many have thrown caution to the wind in the face of a global threat to our health and wellbeing, some of us are waiting for a more definitive sign that all is clear. As communities move cautiously toward reopened economies, large gathering points are still a cause for concern in most parts of the world.
Prominent among those public places are the great exhibition houses, movie theatres. Sadly, while cinema has traditionally enjoyed its greatest successes during difficult economic times, it seems current, that option is questionable at best.
The movie house has fallen victim to the perfect storm in ways no other business can imagine.
Streaming channels are making it increasingly easier for us to view broadcast entertainment from the comfort of our couches. The COVID pandemic has effectively planted us on those couches for an extended enough period for us to become accustomed to the idea. Now, the Hollywood production lots, the largest factory for new films to be projected in cinemas everywhere, fell silent with the onset of COVID-19. In essence, the product line has run dry.
