Linear Versus Iteration, Or The Battle Between Output And Value Creation Velocities

Are You Features-Driven Or Value-Driven? Is Your Life A Project Or A Product?

Ahmadou DIALLO ✪
Published in
5 min readMay 21, 2021


As a kid, I always wanted to learn the magic of flying. Not only that, I wanted to know the machinery behind the magic.

So, I joined Airbus to try to get an overview of the whole process.

And I was pretty surprised when I got behind the scenes.

The process of building aircraft today, be it at Airbus, Boeing, or any other aircraft manufacturer, is not different from how many of us live our lives.

We can summarize the required steps with one hand.

I let it sink in.

That big beautiful bird built only in 5 steps?

A. The Linear Prison Of Our “To-Do Lists”

We all have been there, at work or home.

We buy a board and strike three columns: “To Do,” “Doing,” and “Done.”

We take some Post-its, preferably the yellow ones, and start doing.

When building aircraft, we have more post-its. Yet the workflow is quite similar to a “To-Do List.”

Here are the five linear steps when building an aircraft:

  1. Feasibility
  2. Concept
  3. Design
  4. Integration And Qualification
  5. Entry Into Service

As you can see, it is quite a linear process.

Let’s do a deep dive in each step.

1. Feasibility— Let’s imagine the possibility of doing it.

2. Concept — Let’s study the possibility of doing it.

3. Design — Let’s draw the possibility of doing it.

4. Integration And Qualification — Shit, let’s build something.

5. Entry Into Service — Here is your product. Please don’t call us.

And we all have the same things in our lives with our linear lists:



Ahmadou DIALLO ✪

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