ILLUMINATION
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ILLUMINATION

Lousy Implementation Trumps Perfect Planning Anytime

Would you rather plan or do?

Photo by S O C I A L . C U T on Unsplash

Would you rather plan or do?

I once worked with another digital marketing consultant for the same client. He was in charge of crafting the strategy and plans for everything — from content to lead generation to social media to ads. After two and a half months, we’re still working on spreadsheets and…

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