Understandably those who write about startups and post in the business journals explaining their success already have businesses. But what about all the other writers with an original insight into so many subjects?
Ideas are in abundance in every writing I read, including poetry, love, the thousands of other publications, and certainly in the illumination publication. If you are writing on Medium, you are blessed with creativity! Res ipsa loquitur.
Perhaps many don’t desire to do anything but write. That’s sensible and rewarding; however, some may not possess the funds to begin a business. Lack of funds has kept many ideas from becoming the next….?
If that applies to you-it did to me too. So I will share some outrageous steps I took when “flat broke” was at my front door and how I used creativity- embarrassingly- to get my business started.
Here is what I did. I hope my plan stimulates ideas for you.
- I was a former police investigator. (If you don’t have specialized training, that is okay. I established 26 other non-investigative successful companies the same way). I started by giving serious thought to what value I could offer to the professionals who would need me and or an agency. I dreamed ahead because I did not have an agency then.
2. I used local newspapers to see what cases the top attorneys had won in court. One had just won over a million for his client in a nursing home abuse case. He became my target.
3. I searched for everything I could find concerning him and what he enjoyed in his private life. We had not spoken in years, although I did know him to some degree. He had a love for fishing, which I would use to gain access to him.
4. I researched all the information I could locate about nursing home abuse. There was little at that time.
5. I bought a devil’s horse fishing lure and a can of Vienna sausages and wrapped them as gifts. I supposed that a fisherman could always use new lures and a can of something to eat while on the water.
6. The plan worked, and I got a sit-down. My target loved the gift.
7. I proposed a plan I created to assist their firm with investigations, but I needed to get insurance and a license, and I did not have the money.
8. He excused himself, left to talk to his partner, and returned with $2500.00 as a GIFT to get me started. It was the gifts I brought that sealed the deal.
That’s how I began the path to my wealth, so what can you do to start a business?
Here is what you should do
1. Give thought to what you can offer and convince the right people that you can do it better and fulfill that promise. Everyone has something they can offer, but most don’t act. If you decide that your goal is to succeed in life, it doesn’t matter your education. Nor that feeling that many have of thinking that they are not smart enough, and the significant hurdle of, “I don’t have time.” These types of excuses do not hold up under closer examination but are leading causes for non-growth and stagnant thinking — the perfect recipe for getting nothing done.
2. Decide on what you are offering, target a group, a firm, a company, or whatever it is and understand what the company’s needs are so that you can move their needle towards you and your product. You already do this at medium.
3. Prepare a clear business plan. Write down your goals. You must have a concise course for your future. If you can make a vacation plan, you can make this life-changing plan.
(We are in Covid, but restrictions appear to be lifting. If possible, determine what one of the company’s prominent personnel enjoys in their recreational time. Try taking some small gift to them or sending it by special delivery. In-person will work the best. You may have the best portfolio in the World, but nothing works like a small, thoughtful gift).
There is an overwhelming, unrelenting pressure in our World to become financially independent. We strive to get ahead and live-in peace from all money miseries. It is up to you to do this, but with desire, passion, and love of what you do, the end of worries can be sooner rather than later.
Another worthwhile point to consider is that I can’t count all the people who told me at the beginning how doomed I was to fail! But I followed my gut and cut out the static. If you believe in your plan, you should put a kung-fu grip around your convictions and stay the course!
In simple terms, let nothing stand in your way. Nothing!