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Management Bug

By definition, customer segmentation is the process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately. The lack of this customer segmentation results in a mess!

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Segmentation allows marketers better to tailor their marketing efforts to various audience subsets. Those efforts can relate to both communications and product development. (1)



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Eduardo Espinheira

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories