Management Bug

Customer communication and/ involvement in any process begets customer satisfaction. Keeping an open communication channel with the customer demonstrates how important and relevant they are to the company.

Eduardo Espinheira
ILLUMINATION

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Everyone would agree in principle that maintaining customers once they are part of your client base is fundamental. With time, your customers build up a relationship with your company and consequently develop a sense of loyalty. (1)

Our prospects and customers are constantly judging us through the experiences they have with our brands, products, and services. The simple reality is that if a customer has a frustrating experience, gets offended, or feels slighted by something that your company does either directly or indirectly, the person may stop being a customer without explaining why. (2)

There are several stages to the customer life cycle. Those stages include initial purchase, customer retention, and ongoing marketing to existing clients. To maximize profitability, you put proactive customer communication policies that follow up after an initial purchase to ensure customer satisfaction and maintain contact with clients. (3)

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Eduardo Espinheira
ILLUMINATION

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories