Feb 2, 2022
2 min read
Management Fix
By definition, Unique Selling Proposition or USP is the one feature or the perceived benefit of a good which makes it unique from the rest of the competing brands in the market. That very reason motivates a buyer to purchase that product even though it might be costlier than other products. (1)
A unique selling proposition is the one thing that makes your business better than the competition. It’s a specific benefit that makes your…
