ILLUMINATION
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ILLUMINATION

Management Fix

By definition, benchmarking is a process of measuring a company’s performance against a business considered to be the best in the industry. (1) The competitive analysis identifies your competitors and evaluates their strategies to determine their strengths and weaknesses. (2) The combination of these processes will provide you with valuable insights.

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It is critical to underline that benchmarking does not mean blindly ‘copying’ what…