Management Fix

Eduardo Espinheira
ILLUMINATION
Published in
2 min readJan 5, 2022

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The product owner is the person accountable for maximizing the value of the product resulting from the work of the Scrum Team. How this is done may vary widely across organizations. The Product Owner is one person, not a committee. He may represent the needs of many stakeholders in the Product Backlog. (1)

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The Product Owner role is the most crucial role for ensuring an Agile project successfully delivers value to the business. The position is critical for maximizing the return on investment from the project. (2)

Product ownership plays an essential role in being the voice of the client. The product owner understands the market, the competition, and the users’ pain points. With those valuable pieces of information, the product owner can determine what features should be implemented and in what order, concerning time and importance. (3)

The problem many companies face when hiring a product owner focuses on finding the balance of a couple of criteria: broad knowledge of how the business works and understanding software development. It is not surprising that many projects report that one of their biggest problems is that the product owner cannot fill the role adequately. (4)

If you want your Agile project to deliver to the needs of your business successfully, get a damn good Product Owner today. (2)

Usual Suspects

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Eduardo Espinheira
ILLUMINATION

Eduardo Espinheira is a Consultant, Facilitator, Manager, Public Speaker, Creator of the Management Bugs&Fixes and the Machiavellian PM Stories