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Marketing Snippet: A few Simple Advertising Appeals

A spotlight on six primary marketing appeals used in advertising

A collage of marketing channels — Marketing Snippet: Advertising Appeals for Some but not all by Paul Myers
Image by Gerd Altmann from Pixabay

There are numerous marketing appeals that brands deploy across market sectors, but there are six primary appeals:

  1. Fear
  2. Sex
  3. Humour
  4. Scarcity



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Paul Myers MBA

Paul Myers MBA

Top writer in Business, Leadership, Entrepreneurship, Startups & Innovation. Interested in all things E-commerce and more ---