Meet Miquela: The A.I. (Artificial Influencer) Who’s Now Worth $125 Million
Miquela was the first. But there will be many more.
Miquela or “Lil Miquela”, as she’s known on the internet, is not your average Instagram model.
She’s a “19-year-old robot living in LA.”
Yes, you read that right. The exuberant teen in the picture above is not a real human. She’s an AI (artificial influencer) whose parent company, “Brud”, is now worth $125 million.
Miquela is a musician, model, and trailblazer of modern technology. Recently partnering with PacSun clothing, Miquela is now taking her influence inside the metaverse.
She may be computer-generated, but her influence is real.
Here’s how a simple robot from the hills of Los Angeles, California, led by a crack team of social media experts, is changing social influence.
Who is Lil Miquela?
Lil Miquela’s real name is Miquela Sousa.
She’s a half-Spanish, half-Brazilian computer-generated model who only recently became self-aware. As Miquela’s story goes, she once thought she was just a normal girl from L.A., until, plot twist, it turns out she’s a robot.
