Microsoft Bing AI’s Wonder and Blunder: Uncovering the Dark Secrets

Mani Pathak
ILLUMINATION
Published in
6 min readJul 7, 2023

Being a writer who often talks about writing, technology, and ways to make money online, I often come across different tools and services that require my testing as an expert before I share them with my loyal readers.

Research is a never-ending part of my job, and BING AI has been on my radar for a long time.

Out of curiosity, I wanted to do a fact-check on how effective Bing Chat can be for my fellow writers and creators.

That’s why I took the time to see what works and whether you can rely on AI chatting or writing tools like ChatGPT.

New AI-Powered Bing Search. Image source: bing.com

Bing AI Search is a new AI-powered search engine, similar to Google, with AI capabilities and powered by ChatGPT.

It is believed that AI will take millions of jobs, and those who could be more fearful are white-collar professionals such as SEO experts, bloggers, content writers, graphic designers, and similar roles.

Almost everywhere, we are seeing automation these days with the help of AI. This is how traditional search engines like Google and Bing are also changing.

With the rise of generative AI, there is a big battle among tech rivals like Google and Bing to create the next generation of search engines powered by generative AI and dominate the market in the near future.

Obviously, the one who leads in technology gains the maximum user base and makes good money, even if it breaks the traditional barriers and leaves many people unemployed.

Bing AI Search: Good Or Bad?

With the increasing impact of AI, Bing AI Search has the ability to captivate users directly on their platform, eliminating the need for them to visit external websites or blogs in search of desired information.

This shift in user behavior could potentially have a detrimental effect on the traffic to your blog or website, as well as impact SEO efforts. The decrease in organic traffic may result in limited revenue generation for your business.

I’m questioning whether it still makes sense to continue writing, blogging, and owning a website.

That’s why I conducted research on Bing AI Search to assess its quality and reliability in providing legitimate resources.

I’m sure that you will find it valuable.

Experiment With Bingai Chat (Bing Ai Search Engine)

Without beating around the bush, let me jump straight into the experiments, chats, and tests that I conducted on Bing AI Chat.

My first question at Bingai chat. Test #1.

My initial question was regarding my own website, which is verified in both Google Search Console and Bing Webmaster Tools. Since it is a browser version, I expected it to provide clear and accurate information about my website.

However, it failed to provide accurate information. As you can see, it fetched data about my website from two sources: LinkedIn and Dev.to.

Consequently, it incorrectly states that my website is a royalty-free image-sharing platform.

In reality, my website serves as a blog for aspiring writers and solo entrepreneurs, offering insights on topics such as SEO marketing, making money through online writing, and building a business in no time.

Testing #2. I Asked About the Future Of Blogging.

This time, I delved into the intriguing topic of the future of SEO and Blogging. As I gathered resources from diverse websites, I found the information to be both legitimate and filled with hope.

What impressed me the most was its ability to go beyond its training and draw insights from various sources. It skillfully presented a concise summary along with conveniently placed links for easy access to the original content.

Furthermore, it went the extra mile by providing citations for each idea or group of information, allowing readers to trace the origins of the knowledge shared.

In other words, there is still hope to generate traffic, but in order to achieve that, we need to write for well-established sites with high domain authority (DA) and page authority (PA). Alternatively, our own blog should consistently rank within the top 5 results to have a chance of being featured.

Testing #3. I Asked About the Future Of Blogging.

To my inquiry about whether AI writing tools, BingAI chat, and AI as a whole pose a threat to human bloggers, creative individuals, and white-collar jobs:

The BingAI chat collective gathered responses from diverse blog posts and websites, presenting them in the form of a meaningful summary. This approach was valuable as it distilled human-written content into a concise overview.

AI diligently analyzed various sources, generating a summary that included links to the original materials.

Fortunately, it provided a blog post from Medium.com authored by Zulie Rane, a respected and highly regarded writer on the platform whom I personally admire and follow.

Example — Sources given by Bing AI Chat for my answer include Medium.com.

Although I had intentions of exploring more with BingAI search (Chat), I decided to conclude the experiment at this point. I’m curious to hear about your level of excitement regarding this 6-minute, value-packed experiment.

The Bottom Line (Takeaway)

If you think about traveling to the past, it’s not possible and has never been possible, even with the advancements in technology that allow us to create new histories.

From the Stone Age to AI, innovation is inherent, and these changes have a significant impact whenever they occur.

It’s not the first time this has happened, and it would be beneficial for you to accept it and consider how you can make your life more comfortable with the current technologies available.

Bing AI Chat or BingAI Search is not an exception, and we can expect similar advancements from Google in the coming days.

Conclusion:

  1. AI will thrive and excel, and the more you fear it, the more you will fall behind. It’s better to accept and adapt.
  2. Bing AI search and similar tools will never completely crush blogging, but they will coexist and complement each other.
  3. Your blog or website traffic may decrease, but if you have a strong understanding of SEO, you will already have an advantage.
  4. With the rise of generative AI language models and AI-based search engines, the better you showcase your creativity, the more successful you will be and the more money you can make.
  5. Top blogging sites like Medium.com and high DA, PA sites will continue to rank higher and be indexed by AI search tools, resulting in more traffic.

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Mani Pathak
ILLUMINATION

7X Top Writer, SEO Expert, We Designer | Writing to help you grow businesses and make money online. → https://bit.ly/explore-with-mani | 📩 hello@manipathak.com