Modern Marketing Calls For a Relationship Before the “Sell” and the Sale

If a brand can’t relate to its customers, those customers will find a brand that will.

Jeanna Isham
ILLUMINATION
Published in
4 min readJan 3, 2024

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Photo by Jon Tyson on Unsplash

We all remember those ads of yesteryear where the push was real.

You need this!”

“Buy this!”

“Get your mom to take you

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