ILLUMINATION
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ILLUMINATION

NFTs: How Do They Improve The Marketing of ‘Artworks’?

Answer: they don’t

Digital artwork (Source Wikicommons: Creative Commons Attribution-Share Alike 4.0 International)

When all else is said and done, an NFT is basically only a ‘cataloguing gimmick’, a digital ticket or catalogue card, listing (or associated with), an artwork (or other object) — but not even remotely offering a solution to the problems of marketing, authenticity or ownership.

(Basics: what is an NFT ? NFT stands

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