NFTs: How Do They Improve The Marketing of ‘Artworks’?
Answer: they don’t
When all else is said and done, an NFT is basically only a ‘cataloguing gimmick’, a digital ticket or catalogue card, listing (or associated with), an artwork (or other object) — but not even remotely offering a solution to the problems of marketing, authenticity or ownership.
(Basics: what is an NFT ? NFT stands…