Nike Ad Of Air Max Shoes: They Keep You Alive
Nike Ad Analysis
The Nike Air Max shoe advertisement campaign is brilliant because it used graphics to make the two sneakers look like the lungs. This advertisement says when you work out and run in the Nike Air Max sneakers, you will be healthier. So, these sneakers will keep you alive, like how your lungs keep you alive.
This advertisement campaign message is clear as it encourages people to be fit, healthy, and active, which will happen when they use Nike Air Max sneakers.
Nike Ad Strategy
The idea behind this advertisement campaign draws you in straight to the graphic trainers who are in 2 shaped lungs, symbolizing the breathing of oxygen as the core of the trainer it is lightness. Therefore, this is also implied in the text, suggesting that ‘they keep you alive.’
In more realistic terms, the Nike Air Max sneakers advertisement suggests to the reader that having these trainers you have a healthy and active lifestyle to ‘keep you alive.’ In addition, the ad of the specific Nike shoe is called the ‘Nike Air Max’; the trainer’s core is its lightness, so it is called the ‘Air Max’ which is also represented by the lungs in the advertisement.
