Here’s Why You Should Use Peer-to-Peer Marketing for Your Business
The next wave of influencer marketing called peer-to-peer marketing is here to stay…
Advertising brings in customers, but word-of-mouth brings in the best customers. — Jonah Berger
Peer-to-peer marketing, also called p2p marketing, is word-of-mouth marketing that leverages the influence of a ‘peer’ to acquire new customers. A ‘peer’ can be a friend, a family member, or a close business associate, or just basically anyone whose opinion carries weight for a potential customer.
In peer-to-peer marketing, the potential customer listens to a peer’s recommendations as reviews, testimonials, or feedback and uses that as a green light or reference point to go ahead with buying the brand’s product or service.
A customer can sometimes even be referred to a brand by a peer in what’s known as ‘referral marketing’ programs. In these programs, the brand may offer a discount, a deal or some other positive benefit for a referral.
Why is peer-to-peer marketing relevant?
Peer-to-peer marketing is becoming increasingly important in today’s market environment because customers are a lot more media-savvy, and therefore, less inclined to take…
