ILLUMINATION
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ILLUMINATION

Offline Goes Online — When it Makes Sense and What to Consider in the Process

Photo by Mike Petrucci on Unsplash

The Covid crisis made one topic particularly relevant for a large number of retailers: How can I sell my goods despite a lockdown? Some of these retailers have decided to go the route of having their own web store. But is this the right choice at all and what should be considered when making this decision? This article deals with this very question.

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