On-Page SEO Ranking Factors You Need To Know
Do you want to increase your ranking and traffic on Google? Focus on these On-Page SEO ranking factors.
On-page SEO plays a big role in your overall SEO strategy and, knowing the on-page SEO ranking factors is crucial for every website owner. Because these SEO ranking factors can help you rank higher on search results.
If you optimize your content and website with these on-page SEO ranking factors, you can surely increase your chance to rank on top pages in Google.
These on-page SEO ranking factors are some of the essential things which Google notices on your website. Then Google decides if you will rank higher on search results or not.
Because these SEO ranking factors play a big role in the Google algorithm, you must know them so you can optimize your website with these on-page SEO ranking factors, which Google considers most important for SEO.
Before diving deeper into on-page SEO ranking factors, let’s first understand what on-page SEO is.
Because if you don’t know what it means you can’t do these best practices in SEO, which we discuss in this article, so it’s important to understand the basics.
What is on-page SEO?
When you do the changes only on your website to optimize it for SEO and ranking higher on Google, that’s called on-page SEO.
On-Page SEO is everything that you can do on your website to optimize for SEO.
What is the difference between on-page SEO and off-page SEO?
On-page SEO is everything that you do on your website to optimizing for SEO. Whereas off-page SEO is something that you don’t do on your website.
But it can increase your website ranking, for example, backlinks where you get links from other websites. This helps your website rank higher on Google, that’s called off-page SEO.
So in simple words, off-page SEO is everything that you don’t do on your website. But it still increases your website traffic and ranking. On-page SEO is everything that you do on your website which can improve your SEO.
Why is on-page SEO important?
On-page SEO is not just doing keyword research. There are so many things you have to do on your on-page SEO that influence your Google ranking.
Sometimes Google itself says that on-page SEO plays a big role in website ranking on Google search results.
That’s why every website owner must do it because on-page SEO is the first step towards ranking your website on Google. Then the second step is off-page SEO. Without doing the first step, you can’t get the ranking on Google.
Without wasting time, let’s get into some of the on-page SEO ranking factors you need to know for increasing ranking and traffic on google.
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Publish high-quality content
Most people think they know that they have to create high quality. But they don’t even know what high-quality content is.
High-quality content is very different from other website content. So when users read high-quality content, they think that is unique content and advice.
But how can you create high-quality content? For example, if you are writing about an iPhone 11 Review, then type that query on Google and see other website’s content that they have published, and see how you can provide your audience more than what other websites already provide .
Google likes content that is unique and never arrives on other websites, which helps the audience solve their problems. If you have some new ideas for your audience which nobody is writing about, then just write about that topic.
You can surely increase your ranking if you provide more value than everyone else.
So always publish content that is more valuable than previously available on that topic, and it can make a significant difference in your Google ranking.
Optimize page titles and meta descriptions
The title is something provided to you as clickable content on search results.
When you search for something, you only see the title of every website. Although, it doesn’t do much for increasing your ranking and traffic on Google.
Duplicate titles and other negative things in the title can impact your overall SEO. So make sure you put your target keyword in your title.
A meta description is below the title on search results pages. It has been an important part of on-page SEO since the early days of SEO.
Meta description helps readers understand what you provide on your website when they click on it.
Don’t forget to include your target keyword in your meta description, and make sure it looks normal to your audience.
Optimize page content
Most people include their target keyword in the title and meta description but not in their page content and, that’s one of the stupidest things someone can do.
Because putting your target keyword not on your page content just doesn’t make sense.
You have to include your target keyword early and in the last section of your page content.
So when Google analyzes your page content, they will identify what your target keyword is. Make sure you also include the keyword in the middle of your page content.
Headings
Headings play a big role in your on-page SEO. You have to include at least one target keyword in your heading, and make sure it looks normal to your audience.
Your headings should give users a clear understanding of what content you have written under the heading.
So if someone just wants to scan through your content they can understand what you are providing.
Content formatting
Content formatting is also underrated most of the time in on-page SEO. Make sure your paragraphs are short, so your audience won’t feel overwhelmed by the ten lines of the paragraphs.
Because in this internet world, people don’t want to read that many big paragraphs. So if you want to engage your audience with your content, you have to make short paragraphs that are easier for your audience to read and understand.
Image optimization
Images play a big role in increasing your website traffic. If you rank your image on the top page on Google, you can get traffic to your website through your image ranking as well.
So optimizing your image can make a big difference in your SEO strategy. Make sure you include your target keyword on the file name of your image.
You have to include your target keyword on that alt image text, so the search engine can understand more about what is in the image and what keyword you want that image to rank for.
URL optimization
Make sure you put your primary keyword in your URL and it doesn’t include unnecessary stuff in the URL.
Optimized URL is something that search engines and the audience can understand clearly, what is in your URL and what primary keyword you target, which can help search engines, and can increase your chances of ranking on Google.
You have to make your URL readable and clear like this one:
Internal linking
Internal links are linking to another page on the same website. It also plays a big role in your on-page SEO ranking factors.
But make sure you don’t overdo it. When most people realize that they can increase their ranking and traffic through internal links, websites make a mistake by linking to unnecessary content on their website. This impacts their website ranking negatively by decreasing their rankings on Google. So link only to content that is relevant to the topic.
For example, if you write about mobile phones, then make sure you link to content that is related to mobile phones, because that is what your audience wants and you have to provide what they want.
It can indicate to Google that you are giving more relevant content to the audience, which can increase your ranking and traffic through Google.
Don’t put 10 to 15 internal links on one page. That is not an effective way to do internal linking. 4 to 8 internal links are enough for increasing your traffic and ranking.
Conclusion
If you focus on this on page SEO ranking factors and optimize your website for these ranking factors, you can increase your traffic and ranking on Google.
On-page SEO plays a big role in SEO, but it doesn’t mean it is the only thing you need to do to get ranking on Google.
You also have to do off-page SEO together with on-page SEO, so you can keep a balance and improve your overall traffic and ranking on Google.
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