Personalized Medicine
Patient Engagement can not be Without Medical Care with the Patient in Control!
Patient Engagement based on Corporate Terms is Flawed.
Providing medical care to a patient has always been a journey between a physician or healer and the Patient. Like many other voyages, medical care has one or more partakers onboard. Also, as in different journies, medical care comes with a driver or leader. Such driver has witnessed its particular share of shifting away from the patient into the hands of the physicians, then taken over by the governments and 3rd party payers.
Today, we are glimpsing corporate take over patient care, most being non-healthcare entities. The latter group includes manifold disruptors such as social media, information technology, and e-commerce. The more disruptors emerge within the healthcare domain, the further we witness patients' alienation over their medical care.
Despite the deluge of healthcare industry disruptors, patient care cost is still surging by the year. Irrespective of the fundamental reason behind the rising healthcare costs, one thing is apparent is the vicious circle of still inadequate patient access to quality healthcare, medical care option, and expected service on the one hand and the rising cost on another…
