Pepsi Teases Coca-Cola With Funny Halloween Ad Campaign.
Pepsi Advertising Analysis.
Festivals are always a big opportunity for advertising agencies to create something unusual so that they can get more attention. That’s why for Halloween, Pepsi launched this ironic advertisement campaign, made by the Brussels based agency Buzz in a Box. In this ad campaign, Pepsi can is dressed in a red cape branded with the Coca-Cola logo along with the text “We wish you a scary Halloween”!
Within a few hours of being posted to the Pepsi Belgium Facebook page, this ad went viral, getting thousands of shares and spreading Twitter like wildfire. With the fact that at Halloween you should wear a scary dress, Pepsi brilliantly conveyed the message that Coca-Cola represents the terrifying beverage option you have.
Strategy
Directly mentioning a competitor in an advertising campaign can be a bit risky, though Pepsi avoided any copyright issues with the exchange of “C” and “L” in the Coca-Cola logo. PepsiCo celebrated scary Halloween with advertising displaying a Pepsi can in a red “Cola-Coca” cape. The direct poke at rival Coca-Cola carried the text “We wish you a scary Halloween!” This advertisement grabs great attention on Facebook and Twitter, promoting an unofficial response from Coca-Cola with the text “Everybody wants…
