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Pricing Expert Decodes the Genius Psychology Behind Apple’s iPhone 15 Lineup
Is the iPhone 15 worth every penny or overpriced?
We all grumble about Apple’s prices.
Then we all line up to buy the latest iPhone.
Why?
- It’s not just a phone; it’s an iPhone.
- Apple knows something we don’t.
- We’re all caught in Apple’s web of pricing genius.
If you don’t know me, my name is Jano le Roux.
Although I cringe to call myself an expert in anything, I do run a San Francisco-based marketing agency with a special focus on pricing. My clients trust my expertise on pricing decisions that, if wrong, could likely sink their brands entirely. I’ve spent the last decade of my life obsessing about Apple’s pricing and marketing strategies like it’s my favorite mystery novel. I’ve also had the privilege of being called by publications like the New York Times to give my take on stories where tech and pricing align.
I’m not saying this to impress you. But I guess if I call myself a pricing expert I have to substantiate it to put you at ease that you’re in good hands.
Now, let’s break down Apple’s pricing magic and the psycology behind it.
