Promoting Your Independently Published Book

(Without losing your mind or your shirt)

Eric Garner Johnson
ILLUMINATION

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sweetlouise, via Pixabay

I wrote a book, finished it about six months ago. An action adventure Sci Fi book about multiverse travel, rave reviews from my beta readers, a sure fire hit. I called it Lost Between Worlds, Through the Portal, Book one. I published on Amazon, in Ebook and paperback formats, and put the word out on Facebook, sat back, and sold…15 copies. (crickets) And most of those were to friends or family.

I decided to advertise on Faceboook, spent about forty bucks to get people to visit my Facebook page and to click the link to Amazon. I sold…6 more copies.

I took a crash course in designing video ads, started posting them to Facebook pages of all kinds, all related to books. I offered free downloads for a week, I gave away fifteen copies. I got four reviews on Amazon, all five stars. Two weeks later, I hadn’t sold a single other copy.

I decided to republish my book through Ingram Spark, for $49.00. The new format paperback is beautiful, well made and really looks great! I bought a promo package on Goodreads, then started placing ads in comments sections on blogs the world over. Then I hired a joker off Fiverr to promote my book on his blog and Instagram. Nothing at all. I mean, nothing.

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