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Pulling the Curtain: Everything I Did, Learned, and Regretted in 2024

What Worked, What Didn’t, and What We’re Changing

Sinem Günel
ILLUMINATION

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2024 was full of inspiring talks with our clients and partners. // This post contains affiliate links.

I’m hosting a LIVE Masterclass to help you grow your audience & income through your writing this year.

Click here to sign up for free.

As we’re getting closer to the end of the year, I figured it’s time to pull the curtain and give a transparent review of what 2024 looked like for us at Write • Build • Scale.

I’m writing this piece for two reasons:

  • I like to lead with transparency, and many of our clients and readers want to better understand the behind-the-scenes of our business so they can build their own by following our best practices. And that’s exactly what we share week after week during our coaching sessions at Write • Build • Scale.
  • The second reason is more selfish: Reflecting on your wins, losses, and learnings helps you better navigate the future.

I started my first business in 2018.

Two years later, my partner Philip Hofmacher quit his job, and we went all-in to build our own thing.

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