Reframing Problems: How Disney re-envisioned the “Waiting Queue” problem

Aditya Darekar
ILLUMINATION
Published in
4 min readJul 19, 2021

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For anyone who has been to amusement parks or huge retail outlets must have experienced the dreaded “waiting queue” where you stand one behind the other, in anticipation of getting in and going back to leading your everyday life. But when the weather isn’t in your favour or if the “waiting queue” just doesn’t seem to be moving at any pace, even the excitement of what’s to come slowly starts fading (and probably when customers decide to move out of the line).

For years, this was the problem with the Waiting Queues in Disney’s Theme Parks which happened to be the billion-dollar business for Disney. Yes, I said the B-word, a “Billion” dollar. With thousands of Disney fans inside the Theme Park itself, many hundreds line up in queues for their fun rides. And if you think making die-hard Disney fans wait even for a minute is easy, then you are wrong (and not a Disney fan either).

I got to experience this first-hand on my visit to the Walt Disney World in Orlando back in 2015…

This was my second visit to a Disney Theme Park, the first being the Disney Land in Hong Kong. However, you will have to excuse my little 8-year-old brain which remembers nothing about Disneyland apart from the awesome parade. For my 2015 Disney World trip to Orlando, I have enough memories (captured on…

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Aditya Darekar
ILLUMINATION

23 | IT Graduate | Tech Enthusiast | Digital Artist | Bibliophile | Love to write what I read 📚and watch 📺