Scientists Gave Homeless People $7,500, Here’s How They Spent It

What is the best way to give back?

Jano le Roux
ILLUMINATION
Published in
5 min readSep 5

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A person watching a seedling grow in the sand.
Illustration

We’ve all heard the story:

Never give a homeless person money.

  • Give them food instead.
  • Give them clothes instead.
  • Give them your time instead.

Otherwise they’ll buy:

  • Drugs
  • Alcohol
  • Cigarettes

But is this even true?

That’s exactly what a group of scientists wanted to figure out.

So they gave a group of 50 homeless people $7,500 each and monitored exactly how they spent their coin.

The results are truly surprising.

Giving 50 homeless people $7500 each

In the vibrant backdrop of Vancouver, something remarkable was taking shape. The New Leaf Project, a venture by the Foundations for Social Change and the University of British Columbia, was all set to challenge some entrenched beliefs about homelessness.

Here’s how it unfolded:

  1. Identify 50 individuals who had recently become homeless.
  2. Hand each of them a cheque for $7,500 (CAD), no strings attached.

The goal: Foster a fresh start and instill a renewed sense of confidence.

Imagine stepping into Ray’s shoes, a man in his 50s who suddenly found a beacon of hope through this project.

The journey began with:

  • Opening a bank account: A simple yet empowering step that marked the beginning of newfound financial independence.
  • The realization: A week to absorb the reality that a golden opportunity to rebuild life was now within grasp.

As the clock ticked, the project team kept a watchful eye on these individuals, embarking on a journey marked by:

  • Periodic check-ins: To gauge the progress and the transformative journey each participant was undertaking.
  • Control group insights: A parallel study involving 65 individuals navigating life without the financial boost but with…

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Jano le Roux
ILLUMINATION

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open for work—jano@likeflare.com—Join me ⤵️