Scientists Gave Homeless People $7,500, Here’s How They Spent It

What is the best way to give back?

Jano le Roux
ILLUMINATION

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A person watching a seedling grow in the sand.
Illustration

We’ve all heard the story:

Never give a homeless person money.

  • Give them food instead.
  • Give them clothes instead.
  • Give them your time instead.

Otherwise they’ll buy:

  • Drugs
  • Alcohol
  • Cigarettes

But is this even true?

That’s exactly what a group of scientists wanted to figure out.

So they gave a group of 50 homeless people $7,500 each and monitored exactly how they spent their coin.

The results are truly surprising.

Giving 50 homeless people $7500 each

In the vibrant backdrop of Vancouver, something remarkable was taking shape. The New Leaf Project, a venture by the Foundations for Social Change and the University of British Columbia, was all set to challenge some entrenched beliefs about homelessness.

Here’s how it unfolded:

  1. Identify 50 individuals who had recently become homeless.
  2. Hand each of them a cheque for $7,500 (CAD), no…

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Jano le Roux
ILLUMINATION

An award-winning marketing consultant who helps high-growth brands craft marketing that doesn’t feel like marketing. Open for work—jano@likeflare.com—Join me ⤵️