SEO — Writing For Business

Helen Boss
ILLUMINATION
Published in
7 min readMay 21, 2020

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How Good Writing Can Take Your SEO to New Levels

SEO — Writing For Business
Photo by Alexander on Unsplash

SEO — writing for business. How do you balance your desire to rank well in the search engines, with the need to engage your visitors?

The answer is, good writing is right at the heart of search engine optimization (SEO), and by putting your human visitors at the centre of your offerings, you’ll also find you tick a lot of SEO boxes.

We’ve put together some simple techniques you can use to improve your writing while making sure you take care of the SEO essentials at the same time.

So, here are some simple things your writing can do that will help take your SEO writing for business to new levels.

Grab People’s Attention

Whatever it is you are writing about, there’s bound to be lots of competition out there. Whenever people come to your web page, they always have an alternative option, and if you don’t satisfy their needs early on in your content, then they will find a website that does.

You work extremely hard to bring people to your website, so you need people to engage with the…

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