ILLUMINATION
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ILLUMINATION

Six Ways to Market better to Older consumers

Marketing to Older Consumers (101)

I’m a Marketing consultant specialising in helping businesses understand and target older consumers — my business recently celebrated its fifth birthday. A time for reflection on what has been a fun experience so far.

At times it has felt like we are early to a party. Very early as the host is still…

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Julian Harcourt

Owner greyafro marketing, interested in ageing & longevity (but aren't we all?)