Six Ways to Market better to Older consumers

Marketing to Older Consumers (101)

Photo by Itai Perelman Nasich: https://www.pexels.com/photo/a-wild-giant-tortoise-7340657/

I’m a Marketing consultant specialising in helping businesses understand and target older consumers — my business recently celebrated its fifth birthday. A time for reflection on what has been a fun experience so far.

At times it has felt like we are early to a party. Very early as the host is still…