So you want to be known for your sustainability?
The world is increasingly defined by challenges, and shifting of models.
It mirrors the Odyssey of the individual, the journey of purpose.
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The pilgrimage of self-discovery intertwines with the overarching goal of sustainability.
At the heart of this connection lies the recognition that purpose is not a solitary pursuit but a collective force.
Nothing exists, nor thrives in isolation.
Transformation of societies, businesses…individuals, is interdependent.
Sustainability becomes the natural outcome of a society driven by individuals who recognize their connection with the planet, its many systems and each other.
Net zero is the beginning.
Unfortunately most individuals suffer from a lack of intrinsic meaning, from distractions that prevent a healthy relationship with themselves.
Lack of
Focus
Feeling
Breath
Curiosity
Power.
This becomes a deterrent to
Resiliency
Equity
Intentionality
Creation
Knowledge
Development.
There can be no true development of the society without the development of the individual's sense of purpose, draw and inspiration to and from life.
Regeneration over exploitation.
Is a true Biophilic experience.
Understanding the strong bond between Humans and Nature is not a trend of the day, a “snowflake” scheme or a green washed profit driven desire, it’s also not going to disappear into obscurity.
It’s a relationship that has developed and adapted over thousands of years of evolutionary history in close contact with that which is innate and untameable.
Nature and our place within and from it.
It has shaped the very essence of humanity.
Actions, choices, preferences.
Individual or collaborative?
We must ask ourselves what will our true legacy be?
What is our collective purpose?
Have you even defined your own?
From lifestyle decisions to professional endeavors, individuals committed to purpose can’t help but to find themselves at the forefront of sustainable practices, questioning the by-products and advocating for responsible consumption, treatment and production.
In modernity, we know all about consumption and manufactured production.
We are master, terra formers
Unfortunately though, we've lost why and to what end.
Once you define what your Odyssey point is…
You move from Sustainability to
Regeneration.
Champion that helm.
Connect your productions and outcomes to purpose.
Sustainability is a sieve, one used for filtering.
The concept of Net positivity, which surpasses that of sustaining, inherently does more than just flattening the curve of our wild consumption and focuses on generation towards life.
—people, planet, purpose and profit.
Sustainability becomes inherent to those who are connected to a strong sense of meaning.
It sparks a sense of awe—a realization that the collective pursuit of meaning, the wonder at different experiences, can reshape the trajectory of our planet.
So if you haven’t felt that, don’t worry about your marketing budget, hiring an expert or strategy.
Go home, first.
Look in the mirror and figure out what you stand for.
What gets you out of bed in the morning? Why? Why is that worth protecting, nurturing, what happens when it’s destroyed?
Then combine that with everything that you produce, build it into the core of your processes and team.
It's not a “nice to have”, it just is.
Turn it from production to creation.
The difference between the two will become evident.
The focus, distinct.
One needs marketing, the other one flourishes organically.
