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Stop Blaming the Algorithm — Follow This Rule of Thumb

Your content strategy must include these 3 pillars

Kurtis Pykes
ILLUMINATION
Published in
4 min readFeb 15, 2025

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You’ve been creating for a while, but everything you share falls flat.

Harsh truth:

It’s not the algorithm; it’s your content.

For the past 4 months, I’ve been helping B2B service-based founders create content strategies that allow them to grow their business on LinkedIn.

There’s a common problem I’ve observed among the few who started to build their personal brand alone but called it quits and reached out:

They typically use copy/paste templates from their favorite creators.

This means they just sound like everyone else.

As a result, they’re forced to spend hours spamming comments and creating tons of content to make up for their lack of visibility.

(And even that’s not enough)

You don’t need to do this when you’ve got this one simple trick up your sleeve:

Interesting ideas.

But how do you come up with interesting ideas?” you may ask.

It all comes down to your content strategy.

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ILLUMINATION
ILLUMINATION

Published in ILLUMINATION

We curate and disseminate outstanding articles from diverse domains and disciplines to create fusion and synergy.

Kurtis Pykes
Kurtis Pykes

Written by Kurtis Pykes

I help solopreneurs, coaches, and consultants turn LinkedIn into an inbound lead machine - stand out, attract premium clients, and reclaim 8+ hours a week

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