Sucked Into The Noise

Escaping the digital vampire is easier said than done

Marc Farre
ILLUMINATION

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Endre Rozsda — La tour de Babel (1958), Wikimedia Commons

The instant you come to consciousness in the morning, you feel it. You hear it, buzzing in your ears. The cacophonous call of the collective nervous system.

Demanding what? Not you, personally. It doesn’t want you or care about you. It wants your attention. It demands your attention.

Congratulations, you’re a zombie

You think you’re in charge, but you’re not. You’re actually a zombie. The minute you turn on, the Great Noise has got you. A little dopamine (or cortisol) vending machine has been thoughtfully implanted in your brain to keep you hooked.

There’s no peace. No quiet, anywhere. So long as you have some kind of screen nearby, your brain will be sucked out of your head and into the Noise. Because it has invaded every aspect of our lives, personal and professional.

And even when you forcibly separate from your shiny Noise portal, you will likely still be cattle-prodded by hundreds of daily notifications — some unavoidable and important, but most not. The problem is, we’re losing our ability to tell them apart.

The Noise does a neat trick: It pretends to offer you unlimited power and range to do and see and experience and communicate with…

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Marc Farre
ILLUMINATION

Writer, recording artist, traveler, faux-polymath. Nothing human is foreign to me. marcfarre.com