ILLUMINATION
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ILLUMINATION

The 3 Strategic Marketing Elements

Once you understand the strategy, you can apply the right techniques

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Prospects sometimes ask, “What am I doing wrong?” or they tell me, “I’ve been doing XYZ marketing, but it isn’t working.

The answer might be that you ARE doing the right thing, but not to the right segment, or your timing is off, or even that the tactic is being…

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Randye S Spina, MBA

Randye S Spina, MBA

Non-fiction author, marketer, agency founder, award-winning adjunct professor. Arts nonprofit board member. Hopelessly interested in everything.

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