DESIGN

The Anatomy of a Creative Storytelling Logo

A step by step guide on how a logo was developed

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A few years ago I had the pleasure of getting together with a group of professionals to develop digital products for social enterprise. The group consisted of six people, as follows:

• 2 Designers
• 2 Coders
• 1 Product Manager, and
• 1 Project Manager, Me

During this time we designed a number of Web apps, two of which I wrote about in the articles below:

1. Learn How to Develop a New Product
2. How to Develop an App for the Education Sector

So as a team, we set out on a journey like any new venture, defining roles and responsibilities. In doing so we also created a brand, including a logo.

This article is about that very brand feature, the logo.

Brainstorming

Ideation was the first port of call. We asked questions like who are we? what do we represent? and how can we convey this in a logo?

How can our logo tell our story?

The output from our initial session highlighted a number of keywords and phrases that the…