The Changing Face of B2B Marketing

Q&A with Chris Angell, VP of Marketing and Demand Generation, Wiser.com

photo by the Author

Over the last 10 years, B2B Marketing has become more rote and with less soul. Meaning, the science of marketing is consuming disproportionate Mindshare of B2B Marketers.

“Because everything is measurable, there’s an intense focus on demand gen models and the…