Sep 17, 2020
3 min read
NONFICTION
The Cola Disney Eraser Incentive Scheme 1985
Happiness lies in collecting for collectibles
An Indian cola company ran an incentive scheme in 1985.
You had to prise off the lining of the inside of a cola cap to get a small rubbery disc. Each disc could have the picture of a cartoon character. Mickey, Minnie, Daisy, Donald, Goofy and…
