ILLUMINATION
Published in

ILLUMINATION

NONFICTION

The Cola Disney Eraser Incentive Scheme 1985

Happiness lies in collecting for collectibles

Picture by Momentmal on Pixabay

An Indian cola company ran an incentive scheme in 1985.

You had to prise off the lining of the inside of a cola cap to get a small rubbery disc. Each disc could have the picture of a cartoon character. Mickey, Minnie, Daisy, Donald, Goofy and…

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