ILLUMINATION
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ILLUMINATION

The Covid-19 Vaccine PR Was a Disaster. What Can We Learn From This Messaging Failure?

Recognizing rhetorical approaches is a vital component of writing

Photo by Kayla Speid on Unsplash

In early 2021, I eagerly drove to the MetroHealth Broadway pop-up clinic to receive my first vaccine. Throughout the well-lit halls, friendly messages about maintaining social distance and wearing a mask were…

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