The Dummies Guide to Digital Marketing
Here’s how to start a career in digital marketing in 2024
Digital marketing refers to marketing done through digital channels, like social media, email, websites, and mobile apps.
As technology advances, digital marketing has become one of the most effective ways to promote products, services, and businesses.
For beginners interested in digital marketing, this overview covers the basics of digital marketing — types and how to get started.
What is Digital Marketing?
Digital marketing encompasses all marketing efforts using electronic devices. This includes — Internet marketing via websites and social platforms, marketing via SMS, mobile apps, digital billboards and more.
At the core of digital marketing is using digital channels to connect with current and potential customers.
Digital marketing seeks to promote a product or service, increase brand awareness, engage with customers, and drive sales.
Digital marketing gives businesses unique opportunities to gain valuable data and insights into customer behaviours and preferences. This data can be used to better market to and serve customers.
