ILLUMINATION
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ILLUMINATION

The Framing Effect and Why You Should Think Twice About the Ads You See

Photo by Mathieu Stern on Unsplash

We’d all like to believe that we are highly cognizant creatures grounded in reality. We see the world for what it really is, right? Our decisions are our own, right? Well, maybe not.

The framing effect is a type of cognitive bias in which your brain arrives at a decision based on how the information is presented (framed). Put simply, the…

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