ILLUMINATION
Published in

ILLUMINATION

The Ideal Crisis Management Guide

3 things customers want after a scandal

When things go wrong, how you respond can make or break your customers' trust in you. No matter the size of the scandal, how you handle it internally and externally can determine its effects on your relationship with your customers and, therefore, your future as an organization.

“What the public thinks of your

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Sarah Marie

Author & Freelance Writer | Top Writer in Space | A little bit of everything: Science, books, personal development, fiction, poetry, hobbies, and art