The Importance of Dwell Time: How It Affects Your SEO Rankings
Has your website not been climbing in the search engine rankings for months?
You say, “yes”. It’s time to improve your site’s dwell time. Probably you’ve heard the word “Dwell Time”, but are not fully aware of it!
In this article, you will learn about dwell time and its impact on SEO.
What is Dwell Time?
First, you need to know what the dwell time is? Understanding Dwell time is critical as it has a very impactful presence on the SEO of a website. Here’s how Neil Patel defined it here.
“Dwell time is a metric that calculates user engagement, session duration, and SERP CTR. It is a data point that is not publicly available (or thoroughly understood), but is nonetheless a factor that affects a site’s search engine results.”
In simple words, dwell time = How much time a visitor spends on your page.
Factors included in Dwell Time that matter for websites?
Dwell time is a combination of three different factors:
Session Duration: The average length of time that users spend on a website. You can see it in Google Analytics.
User Engagement: The user engagement is decided by combining Session Duration and…
