Apple has a winner

The iPhone SE is the best iPhone for 2020

Bezels? Screen size? Who cares?

Tom Ford
ILLUMINATION
Published in
3 min readMay 25, 2020

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Photo by Daniel Romero on Unsplash

Apple’s iPhone strategy normally goes like this: they make a premium phone, with luxury materials, excellent software support, and charge a lot for it. Not everyone will buy one, but Apple’s profit margins are high enough to make this price-sales tradeoff.

The original iPhone SE, and its 2020 counterpart, have gone against this trend, in one meaningful way: price. The new iPhone SE retails for $399, a great deal less than recent iPhone flagships, the iPhone 11 ($699) and iPhone 11 Pro ($999).

Despite the low price, critics of Apple’s 2020 SE have denounced the legacy design of the phone. They’ve claimed that regardless of price, an iPhone shouldn’t look so dated. And yes, I’ll admit it, the SE 2020 looks like an iPhone 8 (from 2017) from behind, and an iPhone 6 (from 2015) from the front. But despite the dated design, Apple’s iPhone SE still represents incredible value. Let me explain.

Who actually cares about bezels or screen size?

If you don’t know, bezels are those black bars around the display of the phone. The iPhone SE has pretty huge ones. For most tech fans, small bezels matter a great deal; phone manufacturers have been…

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Tom Ford
ILLUMINATION

Finance, Tech and Productivity. Studied Economics & Management at Oxford University. Run a UK Student Loan Repayment App business: www.studentcalc.co.uk